Department of 市场营销,供应链管理和分析
市场营销专业
The 市场营销 major provides a solid foundation in key areas of business, all concentrations in the major provide the student with a strong background in the practices and theories that are the foundation of contemporary marketing in the global competitive marketplace.
Majors are available in international business, marketing and supply chain. 学生 majoring in marketing must select one of two concentrations: marketing management 或专业销售.
In globally-competitive organizations, sales professionals are increasingly responsible for market growth, value creation, customer relationship management, branding, and communication of product, service, and organizational benefits. 销售函数 是推动组织各个方面的引擎吗. 专业销售 Concentration prepares students for rewarding careers in sales and related areas. 学生 completing this concentration have some proficiency in relationship selling, buyer behavior, value creation and delivery, prospecting, sales call planning, communications skills, negotiating win/win solutions, and customer relationship management.
Supply Chain Management (SCM) embraces the full range of processes required to get good and services from vendors and to deliver finished products to customers worldwide. The concentration highlights the management of activities from sourcing/procurement, 转换成成品,以及相关物流. 区域包含协调 and collaboration with all channel partners namely suppliers, intermediaries, third 方服务提供商和客户. SCM专业为学生准备 entry-level jobs in logistics, transportation, warehousing and distribution, purchasing/procurement, port management, supply management, demand management, and customer service.
A degree in International Business prepares students for management positions in U.S. based companies that serve global markets and foreign based companies that provide 产品和服务在美国.S. 还有其他国家. 学生将学习如何导电 business on a global scale differs from domestic operations and will develop sensitivity and understanding of cultural differences and business etiquette to allow them to effectively negotiate and conduct business in a variety of cultures. 课程 includes courses in management, marketing, economics, finance, and supply chain management to prepare students for a variety of jobs in multinational companies.
Three credit hours of internship credit are required for graduation from the Mitchell
商学院. The MCOB internship program provides marketing student internship opportunities
for students planning careers in marketing to gain experience in their field prior
到毕业.
To learn more about Internships for marketing majors, visit our 实习的网页.
For marketing curriculum, requirements for marketing majors, or business electives, 请浏览 大学的公告.